ABSTRACT

Work-Life Balance has recently taken the attention of both researchers and executives. This subject interests almost everyone with the professional career. For those who think that the main objective in life is to work, their career becomes the core of life. However, people have limited time and therefore have to perform many other activities other than their jobs. Intentionally people don’t prefer imbalance between work and life. The difficulty which the most entrepreneurs are facing is that they just don’t know how to make it happen for themselves.

In this study Work Life Balance is analyzed from the entrepreneur and employee context. The paper will help us to know the importance of Work-Life Balance with some insights and the measures to avoid unbalanced Work-Life situation for the success of ecommerce business.

Keywords: Work–life balance, working hours, Entrepreneurs