International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 6 , Issue 12
2018
*Prof. Rimjhim Gupta, **Neeraj Sharma
*Research Supervisor, Faculty of Management Studies, PAHER University, Udaipur, **Research Scholar, Faculty of Management Studies, PAHER University, Udaipur,
Published Online : 2018-12-30
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ABSTRACT
Although the use of online modes for shopping has increased at phenomenal pace, still only 25% of market is penetrated with online stores, as a result a large number of people are still relying on traditional methods. Thus, there is a need to study those factors, which are resisting people to shop online. In fast expanding market, virtual marketplace practitioners are facing issues to understand the mechanisms of virtual shopping and the behaviour of the online consumer. The objective of this paper is to study the factors affecting online & offline shopping behaviour of Consumers. It has been concluded that there is a significant difference between the factors affecting online and offline shopping behaviour.
Keywords: Offline Shopping, Online Shopping, Shopping Behavior
International Journal of Marketing & Financial Management