International Journal of Communication, Languages & Literature

DIGITAL COMMUNICATION COMPETENCY AMONG UNIVERSITY STUDENTS IN THE ERA OF ARTIFICIAL INTELLIGENCE

Sanyasi Rao Boddepalli, Molli Tata

Sanyasi Rao Boddepalli, Sr. Assistant Professor, Career Development Centre (CDC), GMRIT Deemed to Be University, Rajam, Andhra Pradesh

Molli Tata, Employability Skills Trainer, Department of English, Aditya Educational Institutions, Visakhapatnam, Andhra Pradesh, India

DOI : https://doi.org/10.5281/zenodo.22171086 Page No : 01-11

Published Online : 2026-08-30

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ABSTRACT

The rapid integration of Artificial Intelligence into higher education has significantly transformed how university students communicate, collaborate, and access information. Digital communication competency has shifted from basic ICT skills to a more complex set of abilities involving critical evaluation, ethical reasoning, AI-assisted content creation, and adaptive use of intelligent communication platforms. This study examines the nature and extent of digital communication competency among university students in the AI era, exploring how emerging technologies reshape academic communication practices. The research highlights how students actively engage with AI-driven writing tools, collaborative environments, automated feedback systems, and virtual learning platforms. Despite high familiarity with digital tools, gaps remain in responsible AI usage, information verification, academic integrity awareness, and understanding of algorithmic limitations. A mixed-method approach is proposed to examine students’ skill levels, behavioral tendencies, and perceptions of AI-mediated communication. The study emphasizes the need for higher education institutions to integrate AI literacy, ethical digital communication training, and critical thinking skills into academic curricula. Addressing these gaps will enable students to navigate an increasingly automated communication landscape and enhance their academic and professional preparedness.

Keywords: Digital communication competency, artificial intelligence, university students, digital literacy, higher education.

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Cite this Article as: Sanyasi Rao B & Molli T (2026), “Digital Communication Competency Among University Students in the Era of Artificial Intelligence”, International Journal of Communication, Languages & Literature, Volume 9, Issue 2, 2026, pp 01-11. DOI : https://doi.org/10.5281/zenodo.22171086

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https://doi.org/10.1016/j.caeai.2024.100259

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DIGITAL COMMUNICATION COMPETENCY AMONG UNIVERSITY STUDENTS IN THE ERA OF ARTIFICIAL INTELLIGENCE

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