Abstract This study emphasizes on learning the lifestyle of Gen Y in a metropolitan city. The main purpose of this study is to empirically examine the association between the college going Gen Y’s general life styles and their consumption pattern. The study confirmed that there was a significant association between gender and the lifestyle of the Gen Y. From the study it was concluded that youth often choose products, services and activities over other because they are associated with a certain lifestyle. The products are the buildings blocks of lifestyle, marketers should therefore, have a complete idea of these changing lifestyles so as to segment them and position their products successfully. The methodology being adopted was predominantly collection of data from primary and secondary sources. A survey was conducted from 1000 college going youth aged between 18-21 to obtain empirical evidence by using questionnaire and statistical techniques. Keywords: Lifestyle, Gen Y.