International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 1
Jan-Feb 2014

WORKLIFE BALANCE OF WOMEN IN BANKS-A FACTOR ANALYSIS

Dr. R. Emmaniel*, Alluri Balaji**

*Professor & Head, Dept of MBA, St’Anns college of Engineering & Technology, Chirala,                                                 **Research Scholar, Dept of HRM, Acharya Nagarjuna University, Guntur, AP.

DOI : Page No : 25-40

Published Online : 2014-01-25

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Abstract

 The Indian banking scenario has been changing drastically due to high degree of competitiveness and paradigms shift in customer’s expectation after economic reforms in the year 1991. The rate of women higher education and government’s women reservation policy create more employment opportunities for women.  The life style of the Indian women is still in traditional and they have to attend both inside and outside the family. The work life balance for women employees in banking industries is the order of the day. The work life balance of women employees in banking sector is to determine the level of their work life balance which is having high importance on their total wellbeing and enhance their productivity and entire banking growth. Striking a balance between professional and personal commitments is a common dilemma for many of today's women workers. Today’s professional workers are less concerned about just financial security which earlier bound them to their employers. The main aim of the paper is to identify the impact of various factors effecting Work-life Balance of women employees in banking organizations. The appropriate statistical tools would be used to analyze the data collected from the target responses. The major finding and suggestions will be highlighted in the paper.

 

Keywords: Work life Balance, economic reforms, higher education, employment opportunities, Banking Industry