TURNING AROUND AILING BUSINESS: 11 CASE STUDIES FROM INDIA
Faize Nabi
Associate Professor, Al-Barkaat Institute of Management Studies, Aligarh, Uttar Pradesh, India
Published Online : 2014-02-28
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International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 2 , Issue 1
Jan-Feb 2014
Abstract
The Research Paper portrays exploratory analyses of certain recent successful and unsuccessful turnaround examples from the Indian business. The Paper aims to measure empirical relationships between the underpinning trends as evolved under eleven cases of successful turnaround vis-a-vis various stages of a turnaround management model namely. The model as propounded by world renowned turnaround website www.turnaround.org proposes sequential stages as; management change, situation analysis, emergency action, business re-organization and return to normalcy.
The cases adopted in this paper include Whirlpool, HUL, Aditya Birla Nuvo, CESC, Thermax, India Cements, Dabur, Shoppers Stop, Star India, Jain Irrigation Systems and Greaves Cotton.
Key Words: Turnaround, Innovation, strategy, Turnaround Management Model
