Abstract

Advertising is one the most familiar concept. Without making an effort for advertising, a product cannot be marketed in today’s competitive environment. In order to make a product available within reach of people and in their knowledge advertising is essential, now what’s comes next is ethical advertising, means advertising must not be in any ways a social waste. Perhaps no company shall indulge in misleading advertising. The purpose of this paper is to highlight the concept of surrogate advertising which is being used by firms of narcotics, drugs, liquor, tobacco, which is being banned from normal advertising. The paper is about reviewing literature, recent surrogate advertisement, citing legal cases against surrogate advertisements in India .Surrogate advertising can be an issue which needs to be understood with respect to India’s legal and ethical environments of Promotions. The Information & Broadcasting Ministry of Government of India brought surrogates advertising under the scanner. Some are even airing new ones. It is concern that even young kids have been influenced by surrogate advertisements. It is important to through light on concept which will create awareness among the masses.

Keywords: Marketing, Advertising, Surrogate Advertising, Banned