Abstract                

Today, the service sector contributes more than 50 percent to India's GDP. This is a far cry from the situation a few decades back, when India was basically an agricultural economy. This shift from manufacturing and agriculture to services is being witnessed in countries all over the world. With the increasing prominence of services in the global economy, Services Marketing has become a subject that needs to be studied separately.   Service marketing is a subfield of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services are economic activities offered by one party to another.  The present study makes an attempt to assess and analyze the service marketing in FCRI. This study identifies the importance of service in the organization. The study would help the management to know how to improve and maintain good service with their customers which is more benefit to their organization.

Key words: FMCG, FCRI, GDP, Services, Goods