International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 7
2014

INVESTOR BEHAVIOR ON LIFE INSURANCE-WITH REFERENCE TO GRANITE INDUSTRY

*Meeravali Shaik, **Dr. Krishna Banana, ***B. Padmaja, ****D.SATYANARAYANA

*(Research scholar) Department Of Commerce And Business Administration. Acharya Nagarjuna University; Guntur, India,   **Assistant professor, Department Of Commerce And Business Administration. Acharya nagarjuna University ongole campus, ongole. India,    ***Assistant professor, Department Of Commerce And Business Administration. Acharya nagarjuna University ongole campus, ongole, India,   ****Research scholar, Department Of Commerce And Business Administration. Acharya Nagarjuna University; Guntur, India

 

DOI : Page No : 49-43

Published Online : 2014-08-30

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abstract

investor Behavior is a crucial factor, which must be known to the marketing management. Investors have to play major role in protecting themselves from the cutes of businessmen. Most of the people are earning their income through granite factories and working various levels of positions. A buyers decision is also influenced by personal out wards characteristics, notably the buyers age and life cycle, stage ,economic circumstances, life styles and personality and self –concept. You receive financial compensation when an insured event occurs. Consider auto insurance, for example.

Key words: life policies , investments, granite workers, policy types.

International Journal of Marketing & Financial Management