CONSUMER LOYALTY PROGRAM, A STRATEGIC TOOL TO ATTRACT, RETAIN, MANAGE AND INFLUENCE CONSUMER BUYING BEHAVIOR
*Dr. G.P.Dinesh, **Ms. Divya Bharathi
*Dean, Management Studies, Ballari Institute of Technology and Management, Bellary-Hospet Road, Bellary-58301 Karnataka State, India, **Research Scholar, Ballari Institute of Technology and Management, Bellary-Hospet Road, Bellary-58301, Karnataka State, India
Published Online : 2014-08-31
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