International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 7
2014

CONSUMER LOYALTY PROGRAM, A STRATEGIC TOOL TO ATTRACT, RETAIN, MANAGE AND INFLUENCE CONSUMER BUYING BEHAVIOR

*Dr. G.P.Dinesh, **Ms. Divya Bharathi

*Dean, Management Studies, Ballari Institute of Technology and Management, Bellary-Hospet Road, Bellary-58301 Karnataka State, India,      **Research Scholar, Ballari Institute of Technology and Management, Bellary-Hospet Road, Bellary-58301,  Karnataka State, India

DOI : Page No : 21-34

Published Online : 2014-08-31

Download Full Article : PDF Check for Updates


Abstract:

                    Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how we build customer loyalty.

We build loyalty by…

  • Keeping touch with customers using email marketing, thank you cards and more.
  • Treating our team well so they treat our customers well.
  • Showing that we care and remembering what they like and don’t like.
  • We build it by rewarding them for choosing us over our competitors.
  • We build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful.

In short, we build customer loyalty by treating people how they want to be treated.

Key Words: Loyalty Cards, Consumer Buying, Living and Home Products

International Journal of Marketing & Financial Management