assistant  professor S.P.U. (P.G.) COLLEGE, FALNA DIST-PALI (RAJASTHAN

 ABSTRACT

   Brand is an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The most effective and useful way of communicating a brand to its customers is visualization. The primary concepts of visualization cannot be merely be understood with the help of books, but will have to be experienced in practical by visiting the brand or walking though a brand yatra.

Key Words- Brand, Strategy, Awareness