Arseam

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Half Yearly

Current Issue : Volume 14 , Issue 1
2026

Volume 14 , Issue 1 , 2026

THE IMPACT OF BRANDING ON CONSUMER PURCHASING BEHAVIOR : A STUDY OF FASHION INDUSTRY

Dr. Manoj Kumar Sharma

DOI : https://doi.org/10.5281/zenodo.18936125

Page No : 01-14

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THE IMPACT OF SOCIAL MEDIA ON THE PSYCHOLOGY OF YOUTHS

Dr Hemant Kumar Shrotriya, Mohit Garg, Taruna Gitkar, Arun Kumar Mavi

DOI : https://doi.org/10.5281/zenodo.18951568

Page No : 15-23

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ASSESSING THE IMPACT OF DIGITAL FINANCIAL LITERACY AND FINTECH KNOWLEDGE ON FINTECH SERVICE ADOPTION USING AI AND DATA SCIENCE

Akshay Noel Lourd N

DOI : https://doi.org/10.5281/zenodo.19006741

Page No : 24-33

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FINANCIAL STABILITY ISSUES IN MODERN MARKET AND DEVELOPING ECONOMIES

Deepak Gupta

DOI : https://doi.org/10.5281/zenodo.19202985

Page No : 34-45

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MATERIAL FLOW COST ACCOUNTING IN JOB ORDER AND PROCESS COSTING SYSTEMS: CASE STUDIES IN POWDER COATING AND SUNFLOWER OIL PRODUCTION

Dr. Lalit Mohan

DOI : https://doi.org/10.5281/zenodo.19206035

Page No : 46-56

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THE STUDY OF TECHNICAL ANALYSIS OF INDIAN STOCK INDICES

Sia Patel, Dr. Vijay Gondaliya

DOI : https://doi.org/10.5281/zenodo.19216625

Page No : 57-65

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SOCIO ECONOMIC FACTORS OF CONSUMER BUYING BEHAVIOUR AMONG THE CONSUMER PURCHASING DECISIONS OF HOUSEHOLD FURNITURE

Dr. S. Karuppasamy

DOI : https://doi.org/10.5281/zenodo.19217320

Page No : 66-74

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An Empirical Analysis Of FinTech Innovations In Insurance: Adoption Patterns, Service Efficiency, And User Challenges

Bhavik Patel ; Dr. Vijay Gondaliya

DOI : https://doi.org/10.5281/zenodo.19484994

Page No : 75-86

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IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON CONSUMER TRUST, PERCEIVED PERSONALIZATION, AND PURCHASE INTENTION IN DIGITAL MARKETING: A THEMATIC ANALYSIS

Dr. Nupur Rawal

DOI : https://doi.org/10.5281/zenodo.19720598

Page No : 87-110

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A STUDY ON INVESTOR BEHAVIOUR TOWARDS MUTUAL FUND INVESTMENTS WITH RESPECT TO SURAT

Pushti B. Gajera, Dr. Taral Patel

DOI : https://doi.org/10.5281/zenodo.19937920

Page No : 111-122

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HOST CONCENTRATION & SPATIAL CLUSTERING IN AIRBNB: IMPLICATIONS FOR URBAN HOUSING SUSTAINABILITY

Animesh Nayak, Arnav Nayak, & Neha Garg

DOI : https://doi.org/10.5281/zenodo.19940211

Page No : 123-133

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Indexed in

International Journal of Marketing & Financial Management

Volume 14 , Issue 1 , 2026

Dr. Manoj Kumar Sharma

Dr Hemant Kumar Shrotriya, Mohit Garg, Taruna Gitkar, Arun Kumar Mavi

Akshay Noel Lourd N

Deepak Gupta

Dr. Lalit Mohan

Sia Patel, Dr. Vijay Gondaliya

Dr. S. Karuppasamy

Bhavik Patel ; Dr. Vijay Gondaliya

Dr. Nupur Rawal

Pushti B. Gajera, Dr. Taral Patel

Animesh Nayak, Arnav Nayak, & Neha Garg

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